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Scamville: Zynga Says 1/3 Of Revenue Comes From Lead Gen And Other Offers
A big part of the debate about the lead gen scams plaguing Facebook and MySpace via social games is over how much money is being made on these “offers.” Zynga, by far the most successful at building and monetizing these games, is now telling us exactly how much – 1/3 of total revenues, according to Andrew Trader , a co-founder of Zynga: Andrew Trader, co-founder of Zynga, said the company makes about a third of its revenue from advertising and another third from virtual goods transactions. The last third comes from companies that provide commercial offers, trading Netflix memberships and marketing surveys for in-game cash. Zynga revenue guesses range all over the place, but are likely $250 million a year or more
Sometrics Raises $4 Million For Social Analytics And Advertising Platform
LA-based Sometrics has secured a Series B round of venture capital, led by Walt Disney Company-affiliated Steamboat Ventures and joined by previous investors The Mail Room Fund and Greycroft Partners .
Layar Shows Augmented Reality Revolution Is Going Global
In Amsterdam today, the makers of mobile Augmented Reality (AR) browser Layar announced version 2.0 of the browser as well as a slew of new layars which have been produced since they opened up their API to developers . A ‘layar’ is information overlaid on the camera view of your mobile phone, e.g
Six Apart Equips TypePad For Microblogging, Posterous-Style
Microblogging is one popular type of cake, and Six Apart damn well wants a piece of it too. The company has just added a new element to its TypePad offering: a so-called ‘microblog-style blog’ , which I imagine could just as well simply be dubbed a microblog. If you know what Posterous is and does, it’s easy to explain what the new TypePad feature does: exactly the same.
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