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Weather Channel distributes Android app via on-screen QR code
Google’s been doing some pretty slick stuff with QR codes lately, and now it looks like The Weather Channel’s getting in on the fun — it’s running a little on-screen graphic prompting Android owners to download their app by scanning their TV screens. Sure, it’s not the craziest thing in the world — it just takes you to the Android market listing — but it’s certainly fun, and one of the more mainstream uses of QR codes we’ve seen in a while. Check the video after the break.
Update: We originally said it takes you to the webpage; in actuality, it takes you to the the Android market. (Thanks, Caleb!)
Continue reading Weather Channel distributes Android app via on-screen QR code
Weather Channel distributes Android app via on-screen QR code originally appeared on Engadget on Wed, 03 Feb 2010 15:09:00 EST. Please see our terms for use of feeds.
Google Goggles brings visual search to Android; Favorite Places brings QR codes to restaurant reviews
Looks like Google’s been busy on the camera tip lately — not only is it launching a new QR code-based Favorite Places mobile search product today, it’s also demoing Google Goggles, a visual search app that generates local results from analyzing mobile phone images. Favorite Places isn’t super-complicated, but it sounds like it’ll be pretty useful: Google’s sent QR code window decals to the 100,000 most researched local businesses on Google and Google Maps, and scanning the code with your phone will bring up reviews, coupons, and offer the ability to star the location for later. (It’s not implemented yet, but you’ll be able to leave your own reviews in the future.) Google hasn’t built this into the Google Mobile app yet, so you’ll need something to read QR codes with — Android devices can use the free Barcode Scanner, and Google and QuickMark are offering 40,000 free downloads of QuickMark for the iPhone today. We just tried it out using QuickMark and it works pretty well — although we’ll wait to see how many QR codes we see in the wild before we call this one totally useful.
Google Goggles is a little more interesting from a technology standpoint: it’s an Android app that takes photos, tries to recognize what in them, and then generates search results about them. Goggles can recognize landmarks, books, contact info, artwork, places, wine, and logos at the moment, and Google says it’s working on adding other types of objects, like plants. Pretty neat stuff — but how about linking these two services together at some point, guys? Check some videos after the break.
Google Goggles brings visual search to Android; Favorite Places brings QR codes to restaurant reviews originally appeared on Engadget on Mon, 07 Dec 2009 17:29:00 EST. Please see our terms for use of feeds.
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Blinking LEDs to give QR codes a run for their (ad) money
We’re still waiting for this so-called QR code revolution to hit North America, but our contemporaries across the Pacific are already looking to develop the next big thing. Reportedly, a smattering of mega-corps (including the likes of Toshiba and NEC) are joining hands in order to concoct a rivaling technology that requires even less effort to get content from billboards, books and posters to one’s mobile. The heretofore unnamed system utilizes blinking LEDs to send data to phones, and so long as an ad has enough room for a minuscule light, consumers can come within five meters of it and receive the associated information by simply pointing their handset in the direction of the light. If all goes well, the technology will be ready for commercialization by 2013, or just after phase one of the Robot Apocalypse.
Blinking LEDs to give QR codes a run for their (ad) money originally appeared on Engadget on Mon, 23 Nov 2009 23:59:00 EST. Please see our terms for use of feeds.
Esquire hopes augmented reality will trick people into reading
Remember that time last year when Esquire embedded an E Ink display in its front cover and everyone you know rushed out to buy one, and how the scheme saved the once-doomed print magazine market? Well, it appears that the periodical (and the industry as a whole) are again in need of a dramatic technological sales boost — this time in the form of augmented reality. When the mag hits the newsstand on November 7, readers (and their webcams) will be have a chance to scan some QR codes and partake in the technology that’s been known to teach children about architecture and help jaded club kids party underwater — except this time the unsuspecting public can look forward to seeing Robert Downey Jr. emerge from the front cover to spew what the AP calls “half-improvised shtick on Esquire’s latest high-tech experiment for keeping print magazines relevant amid the digital onslaught.” With that kind of content — alongside a computer-animated snowstorm and a dirty joke or two from Gillian Jacobs — can anybody doubt that traditional media will soon be back on its feet?
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Esquire hopes augmented reality will trick people into reading originally appeared on Engadget on Thu, 29 Oct 2009 18:33:00 EST. Please see our terms for use of feeds.
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